The rural-urban divide subtracts from what we can do together

Our Mission

The Modern Rural Collective (MRC) is a network of storytellers, marketers and brands with a shared mission. Convened by Land O’Lakes, Inc., MRC is working to inspire a new, shared narrative for all Americans — one rooted in mutual aspiration and authentic representation.

  

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Repicturing Rural

Imagery often doesn’t show the full story of rural America. Land O’Lakes, Inc. and Getty Images collaborated to launch “Repicturing Rural,” a research-driven initiative to help business, marketers, creatives and cultural influencers to tell more modern and authentic visual stories about rural America.


Download this playbook to see original research.

We’re not just strengthening our voice.

We’re redefining the common ground we all stand on.

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Grit. Resilience. Diversity. Unity.

Rural communities are a powerful model for America.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

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Jane Faber, New York

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This is a paragraph. Writing in paragraphs lets visitors find what they are looking for quickly and easily.

Jane Faber, New York

Jane Faber, New York

“Many in rural communities have a different relationship to economics and sustainability that are much more in line with what the world needs.”

– Expert from the Rural Research Consortium

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Help us tell the whole rural story.

In all its complexity and beauty. 

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